Tools and resources

The email marketing business is incredibly dynamic and requires constant updating. Here we offer an interesting list of links, articles and blogs.

IP Reputation

It is estimated that 83% of the "deliverability" problems are due to IP reputation problems.

Feedback-loops

Little by little all the world's major ISPs are implementing their own feedback-loop systems.

Authentication

Despite being presented as a solution against spam, it is far from being a real threat to spammers.

Best Practices

Tips from the major ISPs that every email marketing professional should know.

HTML Design

The huge differences between different email programmes require constant updating.

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